Vodafone undertook a 360 degree campaign to create awareness about VodafoneSuperNet 4G and its benefits. The brief was to supplement their overall campaign but specifically in the two target states as detailed below.
CAMPAIGN: 4G Awareness Campaign
OVERALL DURATION: 15 days
STATES TARGETED: Delhi and Uttar Pradesh
REACH AND IMPACT: Over 0.09 million impressions were achieved during the duration of the entire campaign