Our remit was to promote Kotak’s best in class products and specifically their Equity Linked Saving Schemes (ELSS) Awareness plan across various reginal languages and locations.
CAMPAIGN: ELSS Awareness Plan
OVERALL DURATION: 1.5 months
STATES TARGETED: We initiated work across 6 states simultaneously - Andhra Pradesh, Bihar, Gujarat, Madhya Pradesh, Maharashtra and Telangana
REACH AND IMPACT: Over 51.4 million impressions were achieved during the duration of the entire campaign