LIC Diamond Plan

Life Insurance Corporation (LIC)

Our remit was to promote the various plans LIC have on offer across various regional languages and locations – Marathi, Tamil, Telugu, Kannada and Hindi amongst others.

Over 20 creatives were used in total during this campaign.

CAMPAIGN: LIC India Corporation and LIC Diamond Plan


STATES TARGETED: We initiated work across 14 states simultaneously - Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Karntaka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana and Uttar Pradesh

REACH AND IMPACT: Over 360 million impressions were achieved during the duration of the entire campaign