Life Insurance Corporation (LIC)
Our remit was to promote the various plans LIC have on offer across various regional languages and locations – Marathi, Tamil, Telugu, Kannada and Hindi amongst others.
Over 20 creatives were used in total during this campaign.
CAMPAIGN: LIC India Corporation and LIC Diamond Plan
OVERALL DURATION: 3 months
STATES TARGETED: We initiated work across 14 states simultaneously - Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Karntaka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana and Uttar Pradesh
REACH AND IMPACT: Over 360 million impressions were achieved during the duration of the entire campaign