Ministry of Rural Development

Being one of the Government’s key Ministries the vision and mission of the Ministry is sustainable and inclusive growth of rural India through a multipronged strategy for eradication of poverty by increasing livelihoods opportunities, providing social safety net and developing infrastructure for growth.

CAMPAIGN: Awareness Campaign for various schemes such as Housing, Gas subsidy, Education, Best practices in Farming to Banking.

OVERALL DURATION: 3 months

STATES TARGETED: We initiated work across 14 states simultaneously - Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Karntaka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana and Uttar Pradesh

REACH AND IMPACT: Over 122.7 million impressions were achieved during the duration of the entire