Ministry of Rural Development

Ministry of Rural Development

Being one of the Government’s key Ministries the vision and mission of the Ministry is sustainable and inclusive growth of rural India through a multipronged strategy for eradication of poverty by increasing livelihoods opportunities, providing social safety net and developing infrastructure for growth.

CAMPAIGN: Awareness Campaign for various schemes such as Housing, Gas subsidy, Education, Best practices in Farming to Banking.


STATES TARGETED: We initiated work across 14 states simultaneously - Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Karntaka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana and Uttar Pradesh

REACH AND IMPACT: Over 122.7 million impressions were achieved during the duration of the entire