Karnataka Tourism were looking to appeal to audiences across demographics, geographies and age groups. This follows on from other campaigns we have initiated with Tourism Goa, Pondicherry and Tamil Nadu.
CAMPAIGN: Awareness Campaign for Karnataka Tourism and a sub campaign of ‘Year of the Wild’.
OVERALL DURATION: 3 months
STATES TARGETED: We initiated work across 14 states simultaneously - Andhra Pradesh, Bihar, Chhattisgarh, Delhi, Gujarat, Haryana, Karntaka, Madhya Pradesh, Maharashtra, Odisha, Rajasthan, Tamil Nadu, Telangana and Uttar Pradesh.
‘Year of the Wild’ was initiated across 7 states and 279 stations.
REACH AND IMPACT: Over 95.1 million impressions were achieved during the duration of the entire