ELSS Awareness Plan

Kotak AMC

Our remit was to promote Kotak’s best in class products and specifically their Equity Linked Saving Schemes (ELSS) Awareness plan across various reginal languages and locations.

CAMPAIGN: ELSS Awareness Plan

OVERALL DURATION: 1.5 months

STATES TARGETED: We initiated work across 6 states simultaneously - Andhra Pradesh, Bihar, Gujarat, Madhya Pradesh, Maharashtra and Telangana

REACH AND IMPACT: Over 51.4 million impressions were achieved during the duration of the entire campaign