TVS launched a new bike TVS VICTOR, which is the first bike in its segment to feature a unique Daytime Running Lamp (DRL). The primary objective was to increase overall brand visibility as well as generate 2000 calls from consumers across Kolkata and Bihar in a month.
CAMPAIGN: TVS Victor feature awareness campaign
OVERALL DURATION: 60 days
STATES TARGETED: Kolkata and Bihar
REACH AND IMPACT: Over 61.8 million impressions were achieved during the duration of the entire campaign and 2000+ calls from consumers across Kolkata and Bihar were received by the brand in 30 days.