Vyoma Media, the out of home digital solutions company, has recently won the digital outdoor advertising mandate for the launch of the new model of TVS Victor. TVS Victor’s new
September 23, 2018
Vyoma forays into Kolkata
Bangalore based Vyoma Technologies Pvt Ltd, engaged in digital display business in the Indian Railways and other focused areas, has hit the Kolkata market to cash in on Durga Puja
September 12, 2018
OOH Industry Welcomes New By-Laws For Public Advertisements In Bengaluru
Illegal hoardings and banners across the country are an eyesore and Bangalore is (or was) no different. But things took a turn after several complaints and petitions were filed regarding this issue with the Bruhat
August 7, 2018
Metro Media: Gaining traction everywhere
With numerous Metro lines expanding constantly across Mumbai, Delhi, Kolkata, Bengaluru and Visakhapatnam in the near future, the Metro media will be as popular as any other traditional advertising formats.
August 6, 2018
How Digital OOH will grow to transform the face of the industry over the next five years
The quality of displays will be phenomenal, more data and intelligence will come in, making the medium extremely exciting for brands to get viewer estimation reports on a real-time basis
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World Cup, the UEFA Champions League, the Tennis
July 21, 2018
Be authentic & do things with purpose: Dr Annurag Batra at BW Businessworld Marketing Whitebook Summit
In a fast-evolving world, consumer behaviour is changing and marketers need to keep up with them to engage with them better. Sunder Madakshira, Head Marketing, Adobe feels that technology has